Monday, February 11, 2019
Week of 02/11/2019
The Heart
of a Con
The biggest question asked when it comes to “confidence men” or con-artists
is how they’re able to convince so many people to give them money. Of course, it doesn’t have to be money. It could be support. It could be adoration. It could be anything they want.
So, without naming any names, I’m going to give you the secret of how they’re
able to do what they do. How they’re able
to take your money, your support, your adoration, whatever it is that they
want, how they are able to get it from you willingly.
Bear in mind that I’m not going to be giving any confidential tricks of the
trade here, because there are none.
There is no magic in how they do what they do. This is something that this commentator has
seen and experienced as well. I’m certainly
not immune to being fooled and manipulated.
It has happened to me. Even when
I tell myself that I wouldn’t be fooled again, I am. I acknowledge this, and I hope you can as
well.
The great secret of a con-artist, the mystery tool they need to get
whatever they want, is this...
They tell a story.
That’s it. That’s all that they
do. They tell a story.
Of course, it’s not just any kind of story.
They tell a story that you want to hear.
If you’re in a meeting place entitled “Secrets to Success” or “Wealth-Building
Management” or “Financial Security Made Easy”, then the con-artist already
knows what kind of story that you’re looking to hear. You’re already thinking that there is some sort
of secret to making money. Some sort of
hidden trick for you to be financially secure that just has to be out
there. You already believe this. So you’re looking for someone to tell you
that they know this secret, this hidden trick, that will turn your modest nest-egg
into a fully-funded retirement plan, or a college plan, or whatever it is that
you’re looking to do with the money that you have. You believe that it is there, or else you
wouldn’t be in that kind of meeting place.
So the con-artist just has to tell you a story. They just have to tell you a story that you
want to hear. And if you like what they
tell you, you will willingly give that person your money, your trust, and your
support.
The catfish con-artist tells the sad and lonely person a story that they
want to hear. I know this from
experience. They tell that person that
there is someone for them, that they have feelings for that person, that they
want to be with that person but, for whatever reason, they just can’t be together
in person. That’s all that it takes. It just takes them telling a story that their
target wants to hear. Because we all think
that there’s someone for us, right? And
the catfish con-artist doesn’t have to take a person’s money. They can just take that person’s heart.
Religion... oh, where do I even begin with this? Sufficient to say even so-called “legitimate”
religious beliefs operate on telling a whole bunch of stories that you want to
hear. That’s why you keep coming back to
them. How does a cult leader bring
people in? They tell a story that the
fleeced want to hear. This is why
churches are the best places for financial con-artists to work from, because
they’re dealing with people already wanting to hear a good story.
Politics... again, I’m not going to name names, but we all know that “certain
person” that managed to secure the biggest job in America a couple of years ago
by doing what he’s always been doing... telling a story that certain people desperately
wanted – even conditioned – to hear.
That’s how he got to where he is today.
Not by magic or deals with the devil.
He told a story. A story that a
certain percentage of the populace were desperate to hear. And because they liked what he told them,
they will virulently and even sometimes violently defend him, even when his
story turns out to be a lie.
That’s an important part of this whole thing... the story does not have
to be true for you to believe in them. It
just has to be something that you want to hear.
We want to believe that there is a “secret” to success. We want to believe that there is that certain
someone just waiting for us. We want to
believe there’s an answer to why we’re here and why we’re going through things. We want to believe there is someone that will
fix the screwed-up political system for us.
All the con-artist has to do is to tell you a story. A story that says this thing that you want to
believe exists, that it is real, and that you can have it through them. All you have to do is give them your trust,
your faith, your fidelity, your money, or all of the above.
Let’s get brutally honest here... the biggest tool that the con-artists
has... is us! We’re the suckers that
believe the story. We’re the ones who buy
into what they’re selling, often without asking whether or not it’s for
real. It’s our gullibility that gives them
what they truly want.
And when asked, when cornered, that’s exactly what the con artist will
tell you. In their minds, you’re the
fool. It’s your fault. You should have known better. How many times have we been told “if it’s too
good to be true, it usually is”? But we
still do it, don’t we? Why? Because we still believe that there is that “better
way” that we deserve, even after we’ve been screwed over.
The only way we can stop a con artist is to wise ourselves up and
recognize when we’re being played. And it
doesn’t matter if it’s about money, love, faith, or politics... we will always be
susceptible to their manipulations if we do not use our eyes and ears and our
brains. Our gullibility and failure to
look past our wants and needs is always at the heart of any con-job.
Monday, February 4, 2019
Week of 02/04/2019
Don’t Be
Facebook
– by David Matthews 2
– by David Matthews 2
Once upon a time in the year 2000 – the year that did not give us the
flying cars that we were promised – a little startup search engine named Google
had a very simple slogan: “Don’t
Be Evil”.
This was actually their code of conduct.
A message and a reminder that the service they provided came with
responsibilities.
Unfortunately, that startup company eventually became a tech juggernaut,
and apparently they were “too big” for such a little slogan. When Google became Alphabet, they decided to
change the slogan from “Don’t Be Evil” to “do the right thing”, and then, as
of 2018 according to some sources, they just plain got
rid of the slogan.
Well, recently I came up with a new slogan that I hope will spread across
the Internet...
Don’t Be Facebook.
The idea came from a change in, of all places, Twitter. (Yes, even I use Twitter.)
This commentator had noticed that Twitter had changed my preferences for
viewing posts. Instead of the most
recent posts, Twitter decided all by themselves that I should instead see “Top
Tweets”. Of course, I could change the
setting back to recent posts, which I did, only to discover that Twitter kept
changing it back on me.
That led to me posting the
following:
Hey @Twitter
stop switching me to "Top Tweets"! Don't be Facebook!
Not long afterward, the pattern stopped.
My viewing preference stayed as “Latest Posts”. For now, anyway. But I would not be surprised of Twitter
decides to start it all over again.
Since you’re reading this online, you probably know that Facebook is the
new king of the tech world. They are
where Microsoft was twenty years ago.
Everyone wants to be them, and everyone is afraid that they’ll be bought
out by them.
Remember Snapchat? Still in operation, but not really as popular
anymore because Facebook, which owns Instagram, copied their little filter
application.
Remember Yahoo Messenger? That
service is no longer in operation, because too many
people have been using WhatsApp, which is owned by Facebook, and Facebook’s
Messenger, and Microsoft’s Skype.
Google itself had a social media platform called Google+. That
is shutting down. They
just can’t compete with Facebook.
But my question to you is this... why try to be like Facebook?
Well, yeah, making mad money and having the most popular service in the
online world are probably the best answers to that question. Who wouldn’t want to be Mark Zuckerberg right
now? At least you’re not Tom Anderson,
aka “MySpace Tom”. And if you’re asking
“Who the hell is MySpace Tom”, then you’ve made my point.
But do you even know what Facebook really is other than the 800-pound
digital gorilla?
The best way to describe Facebook is to say that Facebook is an
information brokerage organization that uses a social media platform to collect
information volunteered by its users and then markets that information to other
organizations for various purposes, including - but not limited to -
advertisements.
Oh, I’m sorry... you thought that Facebook was just a place for people to
post bitches and gripes and to share pictures?
How sweet. You’re confusing
Facebook with MySpace and Google+, which is what Facebook wants you to think.
No, there is a reason why Facebook wants to be all things for you. Why it wants to be your source for
information and news and gossip. Why it
wants to be your source for gaming and videos and chatting. Why it wants your Facebook login to be used
to access all sorts of other websites and web services. They do this to get information about you.
Facebook gets to know all sorts of things this way. They know when you are online. They know what you do when you use their
services. They know what movies or TV
shows you watch when you sign in with a streaming service connected to your
Facebook account. They know when you’re
playing a game, which means they know that you’re not working. They know what you like to eat and when and
what kind of restaurants you go to. They
know what subjects interest you when you link stories to Facebook. This is all information that can be used by
marketing to send you ads.
How funny that you said you watched “Fast and the Furious 6” and the next
day you get hit with ads in your news feed for car dealerships and car parts
and tire stores! You like pizza? Well here are a few other restaurants in your
area! You got a bonus at work? Here are some financial firms you may want to
click to get more information from!
Remember the “Ten Year Challenge”?
That was the stupid game where people were encouraged to put up a photo
of yourself from ten years ago and one from today. Well, it wasn’t long before people began to
get suspicious of it, realizing that putting up two photos of yourself
back-to-back could be used for facial recognition programs. And the minute that happened, Facebook
quickly distanced itself from it and you never really
heard about it afterward. It just
stopped.
Remember the whole scandal with Cambridge
Analytica? That
was a private firm that used data collected from Facebook users to help benefit
conservative groups connected to the 2016 presidential campaign of Narcissist
Donald Trump. And you had no idea if you
were one of the people that gave information to them, because the data
collection also included friends of the people who were paid to give data.
And Facebook plays these little games to get your attention. So they’ll switch your news feed from “Most
Recent” to “Most Favorite” without telling you, and, even if you switch it
back, they’ll change it all over again.
Because Facebook wants you to see what *they* consider to be essential. And, by that, I mean the posts that people
pay Facebook to promote.
As the owner of Get Brutal Productions, I am continually getting hit with
offers to promote the pages I host on Facebook as well as every single post I
submit through them. They continually
want me to pay them to advertise instead of just relying on the sharing of
others, which is what social media is supposed to be about, right?
That’s why Instagram, which is owned by Facebook, is deluged with these
people who call themselves “influencers”, who use the social media to promote
drinks and vacation spots and clothing lines.
And that actually bothers me as a longtime online user, because I didn’t
“like” or link myself to these people to be advertised to. I visit their pages to see them, not the
products they are promoting.
Facebook also promotes games at the drop of a hat. If someone that you’re friends with on
Facebook is playing a game or using an app through them, you’ll start getting
“posts” from them telling you to play that game or use that app. They’re really not sending it. Facebook is doing that in their name. They may even be encouraged to give you up in
exchange for a reward. I’ve had to block
a few people because that’s all they were doing, even when I asked them to
stop.
This is what Facebook does, folks.
They’re in this for information, because having and collecting and using
information is money.
And you think you can out-do them?
Look, if you want to be the next big thing and replace Facebook, you’re
not going to do it by being like Facebook.
People are wary of social media right now because of all of the things
that Facebook is doing to get you hooked on them and get you to be more
involved with them and what they do with that information. Governments around the world are looking very
closely right now on what Facebook has been doing and what kind of information
is being collected and used on its users.
And, quite frankly, they don’t like what they see.
You want to beat Facebook?
Then don’t be Facebook.
Because let’s get brutally honest here… Facebook is evil. Albeit a necessary evil right now for many
people, including this commentator, but still an evil simply because of the
information it collects, the huge question mark as to how it is used, and the all-encompassing
reach it has on the online world.
The secret to being the next Facebook is to not compete with them, but to
make every effort to show that you’re not like them. You adopt Google’s original motto of “Don’t
be evil”. You reassure users that you
don’t care about collecting information, but rather that they enjoy the
interaction. You make it about the
users, not about the information. That’s
how you get them.
So stop trying to compete with Facebook.
Stop trying to come up with the “killer app” that would supposedly put
Facebook out of business. Don’t try to
play their game. Make your own.
Don’t be Facebook.
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